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Business, International Edition


Συγγραφέας: Hughes Robert , Kapoor Jack R. , Pride William M.
Εκδότης: Cengage Learning, Inc
ISBN: 9781285095158
Αριθμός Σελίδων: 672
Διαστάσεις: 28x2x23
Έτος Έκδοσης: 2013

Σύνοψη του βιβλίου "Business, International Edition"

Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. In addition to updating and revitalizing the content, the entire supplemental package has been revised so it is the most accessible and instructor and student friendly in the market.


Συγγραφέας/εις: Hughes Robert, Kapoor Jack R., Pride William M.
Κατηγορία: management
ISBN: 9781285095158
Ημερ/νία έκδοσης: 01/01/2013
Εκδότης: Cengage Learning, Inc
Εξώφυλλο: Paperback / softback
Σελίδες: 672
Τόπος έκδοσης: Florence
Χώρα έκδοσης: United States
Βάρος βιβλίου: 1455 gr
Διαστάσεις βιβλίου: 28x2x23 cm
Στοιχεία έκδοσης: International Edition
Λεπτομέρειες εικονογράφησης: illustrations

Περιεχόμενα

PART I: THE ENVIRONMENT OF BUSINESS. 1. Exploring the World of Business and Economics. 2. Being Ethical and Socially Responsible. 3. Exploring Global Business. PART II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises. PART III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. PART IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 11. Enhancing Union-Management Relations. PART V: MARKETING. 12. Building Customer Relationships Through Effective Marketing. 13. Creating and Pricing Products that Satisfy Customers. 14. Wholesaling, Retailing, and Physical Distribution. 15. Developing Integrated Marketing Communications. PART VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 16. Social Media and e-Business. 17. Using Management Information Systems and Accounting Information. PART VII: FINANCE AND INVESTMENT. 18. Understanding Money, Banking, and Credit. 19. Mastering Financial Management. 20. Understanding Personal Finances and Investments.

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