In the past, neo-tribalism in a Western context has been feared as leading to blindness or irrationality. In today's business world, tribalism represents a conscious separation of the individual ego for the good of the community. In Beyond Tribalism, author Celia de Anca reveals that tribalism is the key to understanding the success of the most innovative businesses in the 21st century.
PART I: UNDERSTANDING IDENTITY Section I: Identity and the Self Who I Am? The Quest for Human Happiness; Know Yourself: Mode D'emploi Self Identity in Contemporary Science Self-identity in Today's Business World Section II: Identity and Community Do I Belong? Identity and Community Collectivities' Rights at the Political Debate Communal Identity in the Twenty-first Century Communal Identity in Today's Business Context Section III: Identity and Gender Snow White Revisited Mother Earth and Father Spirit; Reconciling Primitive Archetypes in Human Experience Nature or Nurture? Man and Women's Brains Socially Gendered Roles in the Public and Private Spaces Gender Identity in the Business World Today PART II: IDENTITIES IN ACTION Section IV: Identity and the Market: Is there Life Outside the Market? What we Produce, Where and for What Purpose The Value of Things Changes in Organizations, from Multinationals to Global Networks Identity and the Market PART III: IDENTITY IN CIVILIZATION Section V: Moving Civilizations The Rhythm of History Human Civilizations and Identity A Mediterranean Tale Section VI: Global Testimonies Jay Standish - Symbionomics - Seattle - USA Edgard Gouvira - Institute Elos, Sao Paolo- Brazil Wael Omar - Cairo, Egypt Ay?egul Guzel, Istanbul, Turkey Nisrine - Khartun Sudan Hong Kong Epilogue: Managing Conflicting Identities in Organizations Lessons Taken A Model to Manage Conflicting Identities in the Organization