This unique compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. Brimming with ideas and inspiration, this handbook of visual seduction will be a must-read for anyone working in advertising or involved in the business of communication.
1. Figure and Ground * 2. Two and Three Dimensions * 3. Foreground and Background * 4. Big and Small * 5. Compositions * 6. Setting Up a Scene * 7. Seeing in Context * 8. Outlines * 9. Words and Pictures 10. On the Spot * 11. From Eyes to Brain * 12. Index