# 0769449

Adland

A Global History of Advertising


Συγγραφέας: Tungate Mark
Εκδότης: Kogan Page Ltd
ISBN: 9780749464318
Αριθμός Σελίδων: 272
Διαστάσεις: 23x2x16
Έτος Έκδοσης: 2013

Σύνοψη του βιβλίου "Adland"

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.


Συγγραφέας/εις: Tungate Mark
Κατηγορία: management
ISBN: 9780749464318
Ημερ/νία έκδοσης: 03/07/2013
Εκδότης: Kogan Page Ltd
Εξώφυλλο: Paperback / softback
Σελίδες: 272
Τόπος έκδοσης: London
Χώρα έκδοσης: United Kingdom
Βάρος βιβλίου: 457 gr
Διαστάσεις βιβλίου: 23x2x16 cm
Στοιχεία έκδοσης: 2nd Revised edition
Λεπτομέρειες εικονογράφησης: Illustrations

Περιεχόμενα

Chapter - 00: Introduction; Chapter - 01: Pioneers of persuasion; Chapter - 02: From propaganda to soap; Chapter - 03: Madison Avenue aristocracy; Chapter - 04: Creative revolutionaries; Chapter - 05: The Chicago way; Chapter - 06: The Brit pack; Chapter - 07: Eighties extravagance; Chapter - 08: The French connection; Chapter - 09: European icons; Chapter - 10: Media spins off; Chapter - 11: Consolidation incorporated; Chapter - 12: Japanese giants; Chapter - 13: The alternatives; Chapter - 14: Dotcom boom and bust; Chapter - 15: Latin spirit; Chapter - 16: International outposts; Chapter - 17: Shooting stars; Chapter - 18: Controversy in Cannes; Chapter - 19: New frontiers; Chapter - 20: The agency of the future

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